Lanolin is the only oil which can be naturally absorbed into the skin and hair. It improves the elasticity and moisture level on the skin and coat. On the longer coats it should be mixed with the Protein Lotion Conditioner and used to hold and protect the coats between show. Pure Lanolin Plus is recommended that amounts be adjusted according to individual coat needs and amount of time between groomings. After applying as evenly as possible, rinse coat thoroughly, the rinsing will not rinse the product out but will help to ensure even distribution. This is especially critical on the double coated breeds. The Lanolin is not water soluble, so the rinsing will not rinse the product out. It either has to be absorbed or shampooed out. Pure Lanolin Plus can also be used straight on the short coated breeds such as Labs, Rottweilers, Dobermans, Beagles. We recommend applying the product after the dog is freshly bathed and working it into the coat with either our unique massage brush or a rubber brush, and then wipe away the excess. 40 to 1 Concentrate