Specifically designed for whites, creams, pale golds and light silvers. Made from a new state-of-the-art enzyme product which is not only safe but also a very effective stain remover and brightener, we have included hair strengthening and conditioning ingredients, to protect the coat. Pure White Lightening Shampoo may also be used on parti-colored dogs however it should not be left on colored parts any more than 2 minutes as it can remove color. For best results clean the coat first with one of your favorite # 1 All Systems shampoos to remove excess dirt and oil. Apply Pure White Lightening Shampoo full strength to the coat, work into the coat completely and leave on for a minimum of 3 minutes before rinsing thoroughly. Depending on degree of whitening desired or needed and amount of time left in the coat this will effect ultimate results. Pure White Lightening Shampoo improves with continued use.