Scented Shampoo. Groom'n Fresh Shampoo was developed to eliminate pet odor and keep pets smelling delightfully fresh and clean. The unique fragrance in Groom'n Fresh has been specially selected from the finest, most prestigious perfume oil in the world. This mild, soap free natural shampoo cleanses thoroughly, effortlessly, without stripping natural protective oils from skin and coat. Special conditioners will leave the coat lustrous and moisturize the skin. Rich and foamy, Groom'n Fresh shampoo has a neutral pH and is easy to rinse out. Biodegradable. Safe enough for puppies.