Our Pure Care Ultra Reconstructing Shampoo was formulated to specifically help combat the daily wear-and-tear your dog's coat endures. This specially formulated shampoo helps restore the wonderful luster in dog's coats that has been lost due to drying and UV rays. As with all our products, optical brighteners are added to intensify the beauty of the coat's natural color and shine. The Ultra Reconstructing Shampoo was designed with the idea of not only cleaning your dog but also restoring the shine and brilliance that creates an elegant coat.