White Dog Shampoo is a safe, natural, biodegradable optical brightening shampoo made specifically for white or light colored dogs, cats, puppies, and kittens. It cleans, conditions, whitens, and brightens coats without the use of dyes, bleaches, or caustic whiteners. White Dog Shampoo enriches coats leaving them luxurious, healthy, shiny and easy to manage. It rinses easily leaving the coat with a fresh, clean Melon Cucumber scent. pH balanced for pets skin.