Isle of Dogs has added some personality to a new line of quality dog shampoos and contitioners at amazing low prices
While they used competitive products as anchors to get inside the head of the pet specialty shopper, they took it a step further.
They imagined and studied what these shoppers use on their own hair - where they shop for themselves and their kids. What’s sitting in their shower, around their bathtub, under their sink...
They thought about how important it is to influence their kids, who still get excited to bathe the dog.
And they wanted to make people feel good and understood in this tough economy. They need and want quality performance and fragrances that last, thereby stretching their dollar. They still want to take the best care possible of their other family member.
So they set out to lure them with the packaging, engage them in the fragrances, surprise them with the price and give them a valuable reason to want to bathe their dog
The results are the new Isle Of Dogs Everday Natural Luxury Line of products