Show Off is a rinseless shampoo. If you show dogs you are probably very familiar with rinseless shampoos. If you do not show dogs a rinseless shampoo is a spray on shampoo that is so mild that it does not require rinsing with water, or for the canine to be wet at all before applying it. You simply spray Show Off on the coat, suds it up into a lather with your fingers or a towel and towel off or blow dry. Show Off enhances all coat colors and rejuvenates the coat looking like it was just groomed. Also, excellent for daily maintenance of faces and feet of all white coated breeds.