Pure Paws H2O Dog Shampoo is perfect for extreme hydration. This dog shampoo calms the skin and decreases excess oils allowing for healthy oils to permeate the skin and coat adding brilliant, natural shine. Natural plant extracts also help in maintain wonderfully healthy skin Here are some of the wonderful ingredients: Passion Flower Extract Nourishes skin and coat with fatty acids. Promotes skin rejuvenation to grow a healthy beautiful strong coat. Provides a natural pleasing scent. Coconut Water Decreases excessive oils on the skin. Deeply penetrating moisturizer and anti-oxidant. Boost the health and sheen of hair. Coconut Oil Fatty acids serve as natural moisturizer. Rich in proteins and various nutrients that nourishes the skin and makes the coat root and follicles healthy, vitalizing the the coat. Moisturizes the coat to prevent breakage. Adds a sweet and refreshing scent. Aloe Vera Heals and repairs skin. Adds natural shine and re-hydrates skin. It penetrates deeply into the skins pours, promoting cell regeneration,revitalizing healthy tissue that promotes healthy coat growth. Aloe deep-cleans the hair and scalp, and leaves the hair truly clean, shiny and smooth. Aloe has the ability to penetrate the hair shaft to rejuvenate the coat by treating it with its similar chemical makeup to keratin. This improves elasticity and prevents breaking. Shampoo with Aloe Vera will strengthen the outer layer of the hair, known as the cuticle, and give the hair a shiny reflective, more uniform appearance.